56 - From Tradition to Transformation: The Digital Evolution of a Family Business

Ed Delia

Published on: 27/10/2025

In this episode of "Growing Up B2B," host Ed Delia interviews Marcy Hoffer, third-generation leader of Harry Hoffer Advertising Specialties. Marcy shares the company’s nearly 80-year journey, beginning with her grandfather’s founding in 1946, through family transitions, and her own leadership. They discuss the evolution of the promotional products industry, the importance of legacy, and the challenges and rewards of running a family business.

LeadershipFamily RelationshipInnovationFamily Business

51 - Hitting Home Runs in Business: Lessons from a Former Professional Baseball Player

Ed Delia

Published on: 08/10/2025

In this episode of "Growing Up B2B," host Ed Delia interviews Al Striano, Executive Vice President of Marketing and Sales at Preferred Plastics & Packaging Co. Al shares his unique journey from working in his family’s Bronx steel business, to playing professional baseball, to holding senior roles at major corporations. He discusses lessons learned from his upbringing, the importance of hard work, accountability, and open debate, and how these values shaped his leadership style.

LeadershipFamily RelationshipInnovationFamily Business

50 - Thriving as the Next Generation: Leadership in Family Businesses

Ed Delia

Published on: 06/10/2025

In this special 50th episode of "Growing Up B2B," guest host Richard Palatini interviews regular host Ed Delia, the second-generation President of Delia Associates. The conversation explores Ed’s journey joining and leading his family’s branding firm, lessons learned from his father, and the evolving challenges of B2B marketing. Ed reflects on the unique dynamics of family businesses, the importance of brand strategy, and insights gained from interviewing other multigenerational leaders. The episode celebrates the podcast’s milestone while offering advice and inspiration for next-generation family business leaders.

LeadershipFamily RelationshipInnovationFamily Business

49 - Overcoming Communication Breakdowns: Keys to Family Business Harmony

Ed Delia

Published on: 01/10/2025

In this episode of "Growing Up B2B," host Ed Delia interviews Dr. Christiane Schroeter, a Business Coach, Professor, and Speaker. They explore the unique challenges of family businesses, focusing on leadership, legacy, communication, and emotional intelligence. Dr. Schroeter shares practical strategies for setting boundaries, embracing wellness, and fostering innovation while honoring tradition. She highlights the importance of self-awareness, confidence-building, and adaptive communication for sustainable growth.

LeadershipFamily RelationshipInnovationReal Estate